Seanpaul Walsh

Global Head of Insights
Merlin Entertainments
Seanpaul is currently Global Head of Insight at Merlin Entertainments Group, a FTSE 100 world-leading entertainments company operating 121 attractions across 24 countries globally and comprising of brands such as LEGOLAND, Madame Tussauds and SEA LIFE. Merlin’s aim is to deliver unique, memorable and rewarding experiences to millions of visitors, with Seanpaul responsible for leading the organisation’s data strategy and defining how this can drive better marketing, stronger commercial performances and ultimately enhanced experiences for consumers. Prior to joining Merlin Entertainments Seanpaul began his career at Proctor and Gamble after graduating from Dublin City University, having completed both an honours degree in Business and a Masters in Marketing, specialising in Strategy, Consumer Behaviour and Digital. In 2012 he moved to London for a place on P&G’s Marketing Programme where he gained a wealth of experience as Assistant Brand Manager for Max Factor within the UK. Shortly after, Seanpaul joined Merlin Entertainments as Marketing Manager for The London Eye and SEA LIFE London Aquarium where he led unprecedented growth in the digital channel, resulting in his promotion to Head of Digital in 2014. Following further success with his team, his ability to develop insight-driven strategies that deliver significant commercial results and long term value for the brands was noticed and he was subsequently appointed to his current role where he has spent the past 20 months establishing a new insight function across the Group globally. Seanpaul is highly motivated by adding value to whatever he works on whether it is business, his team’s development or simple day-to-day tasks. Always striving for better he is obsessed with understanding what makes consumers tick in today’s ever-changing digital world and using these insights to drive success.



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