Matt Dodd

Managing Partner, Head of Analytics
Kantar Millward Brown
Matt Dodd leads the UK & Ireland Analytics practice that embraces brand ROI, data integration, social/digital analytics as well AI/predictive analytics. He also works with Global Accounts to support their analytics needs. He has over 20 year’s analytics, both client and supplier side, experience. Prior to joining Kantar, he led Nielsen’s European Marketing Analytics team of 50, which embraced marketing ROI modeling, data integration, advertising effectiveness research and digital/media. He also has a wealth of client side experience having started his career at DMGT, spearheading the new Strategic Planning team at News International before becoming Director of Consumer Insight at Telegraph Media Group where he played a leading role as the business transitioned from a print publication to a multi-media organization by bringing the consumer into the heart of the business. He has a Masters in Management from the Judge Institute, University of Cambridge and Bachelors in Business from Manchester University. He also holds Postgraduate Certificate in Development and Education.



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