John Belchamber

Global Head of Business Intelligence
Telefόnica Digital
Starting my career in shop-floor retail, I spent a number of years providing analytical support to a UK wide store base from Head Office before moving to One-2-One as my first experience of a telco. Spending 2 years here managing the customer communications for the expanding base I then moved across to the newly formed MM02 to manage all Pre-pay customer communications & analytics. After spending a number of years developing customer experience journey’s and lifecycle programmes I used this experience to take on a more strategic role within the wider CRM team looking at new business capability. Following an internal re-organisation I was seconded across to the Group R+D Team in Madrid and ran a Spanish team building and deploying new Global analytical models, which, following a strategic business review established a Global BI team to drive Knowledge share and best practice across all TEF territories. This has culminated recently in a more central role for BI and Big Data reporting into the newly created CDO function on the main Telefonica SA board with a remit to drive customer monetisation and centralised capability across all the Latam and European operations in close conjunction with the local teams with a personal responsibility for all Global product deployments.

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