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Future Trends Report: Customer Insight and Analytics

With the rise of new technologies and the proliferation of data being collected, organisations across Europe now face very new challenges surrounding their customer insight and analytics strategy. With the advent of this new understanding of Big Data, and in the face of changing customer behaviours and expectations, organisations are having to rethink their company culture and organisational change in the face of this fast moving landscape in a bid to remain competitive.
Are you ready for the future of customer insight and analytics?

INVESTMENT REPORT 2017: Customer Insight & Analytics Solutions & Services

Forget everything you know about customer insight and analytics strategies! In this research based report Europe’s top customer executives share the challenges and biggest investment priorities shaping their 2017 strategies in this definitive guide into customer insight and analytics budget assignment.

The 2017 Customer Insight & Analytics Exchange Post Event Report

In January 2017, the Customer Insight & Analytics Exchange connected 60+ customer insight, analytics and data leaders with a selection of the most innovative solutions and services providers in this sector to find solutions to their biggest challenges. The Post Event Report provides an indepth analysis of the attendees, the central themes that arose from discussing the challenges keeping customer insight and analytics executives awake at night, and the industry trends driving high levels of investment across the broad technology and service provider landscape, featuring exclusive interviews, presentations, stats and much more. 


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Exclusive Interview with Lee Wilson, Royal Bank of Scotland

Lee Wilson from Royal Bank of Scotland discusses the rapidly changing behaviours and needs of customers, and how data analytics and customer insights are helping them to remain competitive in this turbulent time. Exploring the need to differentiate and offer more value to your customers through a personalised 1-1 service, and the fundamental need for investment in to data analytics tools in order to ensure a consistent service across the multitude of channels customers now engage through. Assessing how they’ve broken down the silo’d nature of their organisation through the democratisation of their data and how they’re providing departments across the business with visualisation tools to better understand the data and help inform their decision making processes.

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Exclusive Presentation: Vince Darley, Chief Scientist, King

More than 17 years’ experience in data science, Vince oversees a team working on all aspects of analytics and business intelligence.A finalist of the Digital Master Awards in Business Intelligence & Data, with over 190 million monthly players and more than 26 billion game plays, they have 2 Petabytes of player data. In this session Vince Darley explores how King has dealt with the fast and unprecedented growth of their organisation, and scaled their data capabilities accordingly. Exploring a binocular view of science and art, predictive analytics and focussing on your real customers – Vince explores the experiments King has run through their customer insight, and assesses what has worked and what hasn’t for the largest data cluster in the world.