Interviews with Industry Leaders
Exclusive Interview with Lee Wilson, Royal Bank of Scotland
Lee Wilson from Royal Bank of Scotland discusses the rapidly changing behaviours and needs of customers, and how data analytics and customer insights are helping them to remain competitive in this turbulent time. Exploring the need to differentiate and offer more value to your customers through a personalised 1-1 service, and the fundamental need for investment in to data analytics tools in order to ensure a consistent service across the multitude of channels customers now engage through. Assessing how they’ve broken down the silo’d nature of their organisation through the democratisation of their data and how they’re providing departments across the business with visualisation tools to better understand the data and help inform their decision making processes.