Data Analytics and CRM

Exclusive Presentation: Vince Darley, Chief Scientist, King

More than 17 years’ experience in data science, Vince oversees a team working on all aspects of analytics and business intelligence.A finalist of the Digital Master Awards in Business Intelligence & Data, with over 190 million monthly players and more than 26 billion game plays, they have 2 Petabytes of player data. In this session Vince Darley explores how King has dealt with the fast and unprecedented growth of their organisation, and scaled their data capabilities accordingly. Exploring a binocular view of science and art, predictive analytics and focussing on your real customers – Vince explores the experiments King has run through their customer insight, and assesses what has worked and what hasn’t for the largest data cluster in the world.